SheerBlu was born in December of 2000 in a small flat on the North-West of Singapore. In the beginning, the idea of SheerBlu was to be a simple home business, distributing a small range of niche lingerie accessories to a few stores and to make a modest living from that.

Today, the original intentions can no longer exist. With its innovative approach to product design, branding and packaging, promotions and marketing, SheerBlu is now a popular brand name with a range of stable products.

Working with several factories in the region, and with major medical institutions, SheerBlu design and produce several house labels including SecretBra®, Backless Secret Bra®, Almost Naked, Oops!®, Nipple Shield, Silicone Bra Straps and Living Mud. More house labels are in the works and you can expect to see more SheerBlu's products on offer soon.

Because we partner directly with factories, SheerBlu can offer excellent quality and pricing for all our products. In Singapore alone, our extensive distribution network covers over 250 outlets -- including all major departmental stores, speciality chain stores, pharmacy chain stores, hospitals, bridal boutiques, fashion boutiques and other private stores.

SheerBlu products can also be found at selected stores in Malaysia, Thailand, Indonesia, Korea, HongKong, and Taiwan. Since early 2002, we have also exported to Lebanon, Jordan, Australia, UK and US.

SheerBlu flexibility in its pricing policy make private labels an attractive alternative -- even for small quantity orders. We have private labels customers in Singapore, UK and Australia. For more information on private labels, please send your email inquiries to either jacob@sheerblu.com .